Discovered was born from a simple desire to use what is on our plates to make positive change for our environment, health & communities.
Our Mission
Discovered was born from a simple desire to use what is on our plates to make positive change for our environment, health & communities.
Eat Wild. Restore Balance.
Over a million feral deer are tearing through Victoria’s forests, waterways, and farmland. With no predators, their numbers grow by 30% a year. Each one can drain thousands of litres of water and strip hundreds of kilos of native plants.
At Discovered, we turn this ecological crisis into something good. We ethically harvest wild deer to protect habitat, stop further damage, and transform what would be waste into one of the most nutrient-dense red meats on the planet.
- Over 1 million feral deer in Victoria
- 24x less carbon emissions than beef
- 3x less carbon emissions than plant-based meat
- 1 deer harvested = 1,825L water saved annually
- Eating just 500g per year could stop the problem
Every deer we harvest saves around 1,825 litres of water and 200kg of native vegetation each year. That means more food and shelter for endangered species—and less damage to forests, waterways, and farmland.
Every deer we harvest saves around 1,825 litres of water and 200kg of native vegetation each year. That means more food and shelter for endangered species—and less damage to forests, waterways, and farmland.
Wild venison packs more protein than chicken, more iron than spinach, less fat than beef, and a better omega profile than salmon. Lean, clean, and 100% free from hormones, antibiotics, and additives.
No feedlots. No live transport. No abattoirs. Our deer live wild, free-ranging lives—roaming mountains, rivers, and forests—until a quick, humane harvest in their own environment.
Wild-harvested venison has a carbon footprint 24× lower than industrial beef and 3× lower than a Beyond Burger. Every meal helps cut emissions while restoring native landscapes.
We follow the Australian Game Meat Standard from harvest to delivery. That means rapid field dressing, strict temperature control, and full traceability—turning ecological damage into premium, nutrient-dense food.
The future depends on what we choose to do today.
Shop The RangeOur Team
One of the World’s Top 50 Chefs, author of Sustain, and a passionate hunter, Jo is a leader in sustainable food innovation. Her zero-waste philosophy and deep knowledge of seasonal cooking help make wild venison approachable, inspiring, and exceptional on the plate.
One of the World’s Top 50 Chefs, author of Sustain, and a passionate hunter, Jo is a leader in sustainable food innovation. Her zero-waste philosophy and deep knowledge of seasonal cooking help make wild venison approachable, inspiring, and exceptional on the plate.
Chef, hunter, and co-founder of Three Blue Ducks, Mark brings decades of experience working with wild and ethically sourced ingredients. His connection to the land and respect for the hunt inform how Discovered bridges ecology and gastronomy.
A serial entrepreneur and local publican at Tanswells Hotel, Billy grew up hunting in the Upper Murray before working as a Jackaroo in the NT outback. With deep roots in rural NSW and Victoria, he’s built and manages Discovered’s harvester network—spanning 30,000+ hectares—with the same sharp, hands-on approach that’s made him a trusted operator in both paddock and pub.
A lifelong hunter and serious charcuterie enthusiast, Jimmy thrives on wild projects—currently turning grain silos into a home on a restored cherry farm in Tasmania. His hands-on approach brings creativity, practicality, and a deep respect for the land to everything we do.
A lifelong foodie obsessed with eating our way to a better future, Tara is a former strategy consultant and founder of Strawberry Fields and Eureka Pet Co. She drives Discovered’s mission to scale wild protein for the health of both people and the planet.
Our Bestsellers
From nutrient-dense ready-made meals to prime venison steaks, slow-simmered bone broths and handmade pies.
SHOP THE RANGEOur Bestsellers
From nutrient-dense ready-made meals to prime venison steaks, slow-simmered bone broths and handmade pies.
SHOP THE RANGE
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